The area surrounding the town is mostly mountainous and hilly. The town is at the foot of Monte Ingino and it is crossed by the Camignano and Cavarello torrents.

Gubbio was an Umbrian town called Ikuvium or Iguvium, situated on the communication routes between the Tyrrhenian Sea and the Adriatic..
The town of Gubbio is tightly bound to the history of  St Francis, in particular with regard to an occurrence of his life mentioned in the XXI capitolo of the dei  Little Flowers of St Francis, that is the encounter with the wolf occurred about the church of St. Mary of Victory, known as “Vittorina” (little victory); that prodigious event is one of the most famous in the world and there’s been a long lasting debate about its historical veracity: it is possible that the wolf, or she-wolf, is a metaphor for a bandit who was reconciled with the town by St Francis, though many scholars consider that it was an actual animal.
The main monuments include:
“Palazzo dei Consoli” (Palace of the consuls) built in the fourteenth century by the will of the government of the town, which thus wished to testify to the greatness and power achieved by the town.
In the area surrounding Gubbio there are small and medium-sized entreprises, whose main ones belong to the tourist and ceramics industries. On an industrial level Gubbio, although being a small town, features many companies that are well-established on the national and international market, especially with regard to the cement industry and food distribution.